Large Format Advertising, Print
British Columbia is one of the most scenic places on earth. This project was inspired by the beauty of BC and all it has to offer as a tourism destination – from the mountains to the sea and everything in between.
This project’s focus was to promote tourism for the province with the ultimate goal of increasing visitors to some of BC’s most popular destinations including Vancouver, Whistler, the Okanagan, and Vancouver Island.
A series of four large format print posters were developed using strong, powerful imagery to reinforce the beauty of each destination as well as clear messaging and a tag line.
A series of four large format print posters were developed using strong, powerful imagery to reinforce the beauty of each destination as well as clear messaging and a tag line.
Each poster highlights a season and a corresponding popular activity in BC – whale watching, camping and hiking, wine festivals, and alpine sports – showing off the diverse and rich landscapes of the province and all the fun that there is to have exploring it.
The tagline, “adventures for every season” embodies this concept.
The objective was to draw the attention of pedestrians as they pass by and encourage them to find out more about the featured activity and destination – using strong imagery and colour to grab the audience’s attention and clean typography that would be easy to read from a short distance.
Created using Adobe InDesign, Illustrator and Photoshop