Multi-platform Editorial Layout, Digital
This digital layout was created for an article featuring pizza shops around the world with incredible and unique interior design, and required the reimagining of existing content into a multiplatform digital layout. An updated title was also developed to grab the readers' attention.
The article, written for an international architectural magazine, required desktop, tablet and mobile layouts.
In this instance, the choice of typography was especially important to set the tone of the article, while also ensuring clarity and legibility across all platforms. Given the subject matter and publication, a clean, modern sans serif typeface with strong lines and sharp edges was chosen for the article's title (Franklin Gothic). Variations of Avenir were used throughout the article for body text, headings, and sub headings.
Geometric shapes, strong colour and a clean layout were applied to desktop, tablet and mobile layouts. The half circle shape utilized in the title is reminiscent of a pizza and the giant disco ball pizza oven featured in the piece. The punchy colour used for the article's title and section headings throughout are inspired by fire, and tomatoes.
The objective was to create a flexible design that could be transformed from desktop to tablet to mobile. The layout of the body text was largely kept consistent throughout all three applications. The title, subheading, opening image and geometric shapes were adapted to suit the constraints of each device type while remaining cohesive in look and feel.
Created with Adobe InDesign and Illustrator
Article copy credit to architecturaldigest.com (excluding article title)